Meet Mr. Sylvanus UrbanLondon, 1731. Edward Cave - editor, printer, publisher and potentially the inventor of the side-hustle – created the first general-interest “magazine.” Boldly entitled “The Gentleman’s Magazine” Cave’s editorial contributions appeared in the masthead under his pen name – Sylvanus Urban. We are a full-service creative agency who edit, design, print, publish and all-around hustle. Of course, when you've got ideas this big you're bound to push a few buttons. And in following in the footsteps of some of the literary greats, we create under the pen name Sylvanus Urban.