Reading: Alternatives to Toronto Memorabilia

Alternatives to Toronto Memorabilia

If you spent time on the patio this past summer (or are still trying to enjoy the last few weeks of people watching before the winter vortex makes a comeback), you’ve noticed the abundance of pro-Toronto clothing floating around the city. Is it because we’re home to one of the most popular rappers alive? Is it because our basketball, baseball, and soccer teams are dominating for once? Or is it the fact that we, as a city, have stopped the pissing contest of comparing ourselves to more cosmopolitan cities. Whatever it may be, we are reaching or have reached the apex of Torontonian pride in 2016. This city-centric joy has led to an influx of Toronto-centric clothing roaming our streets. From the infamous Toronto Vs Everybody t-shirts, “6” side snapbacks, or “Thank You Toronto” hoodies, Torontonians are proud to show their allegiance to Hog Town. But what about when you want to rep your city, without blasting “TDot” on your shirt? Luckily the local menswear landscape has never been stronger in the city. Here are some great alternatives to in-your-face Toronto swag.

Uncle Otis 25th Anniversary Capsule Collection

When you have been in business for 25 years, nobody will argue with the title of the “Godfather of menswear”. To celebrate this milestone at the head of the menswear family table, Uncle Otis went all out. Collaborating with brands that they carry in store Uncle Otis created a one-of-a-kind capsule collection. From a special edition Canada Goose Jacket and quilted jacket with Universal Works, to custom pants with Maharishi. If you see something you like from the collection it’s best to act fast; just like champagne at a family dinner, it won’t last long.

A photo posted by Uncle Otis (@uncleotis) on

Shop Lost & Found House Line

If you follow menswear in the city, then you’ve discovered Lost & Found leading the charge in providing new age essentials for the modern man’s wardrobe. The shop’s recent expansion into an in-house line is a great find for anyone looking for some quality basics at a very affordable price. Standout pieces include the hoodies and sweatshirts that are available in a myriad of colours. And they are made in Toronto, without screaming Made in Toronto.

A photo posted by l&f (@shoplostfound) on

Needs&Wants Studios

Most clothing lines that have come out of the city have either had some heritage vibe to them or heavily influenced by other trends. In 2013 Sean Brown’s Needs & Wants captured the attention of the likes of GQ, Esquire, Complex and other fashion media outlets by modernizing the traditional varsity jacket. Brown designed a jacket, featuring a monochromatic sleeve that was truly unique in the market. Not only did the jackets peak the interests of the menswear community at large, but it also showed that a local Toronto designer could make it in the cutthroat world of contemporary men’s fashion. Today the brand offers a wide variety of varsity jackets and bombers with their signature detail, along with other goodies such as fishtail flannel shirts and fleece jackets. All products are still handcrafted in the city, making this jacket a need and not want.

A photo posted by Sean Brown (@byseanbrown) on